One of the most happening developments in the last few years has been the use of AI in marketing. In today’s modern and tech-savvy world, AI marketing is helping businesses and brands worldwide to drive more profits, generate higher revenues, and get a competitive edge over others in the market.
Automation is the need of the hour. The integration of AI in marketing has helped in automating several tasks with great accuracy. In order to achieve seamless marketing, e-commerce and retail businesses have started using AI marketing tools to get higher customer engagement and improve customer satisfaction. The power of an AI marketing platform was witnessed in various industries and business verticals during the pandemic. The use of AI marketing is all set to rise even after the intensity of the pandemic reduces drastically, and finally when normalcy is restored.
Here are the top AI marketing tools that you need to know about. These tools are used by the marketing departments of top companies globally.
MarketMuse
- It is an AI marketing tool specifically designed to take care of the content aspect of business marketing.
- Be it long form content, SEO, and keyword optimization, MarketMuse is a great AI in marketing tool, for content writers to create optimized content for landing pages, emailers, blogs, articles, sales copies, press releases, etc.
- MarketMuse, a top AI marketing software, enables a business to leverage the power of artificial intelligence to create a powerful content marketing strategy.
- MarketMuse is an AI marketing platform which enables content marketers to create optimized content using AI-powered SEO strategies.
- MarketMuse is a one-stop AI marketing tool to create, optimize, and analyze content.
Chatfuel
- Chatfuel is a powerful chatbot platform that is available for customers 24/7.
- The implementation of Chatfuel helps in providing automated answers to several Frequently Asked Questions (FAQs) before they reach the live customer support agent for making a purchase.
- The use of Chatfuel saves valuable time for both customers and support agents.
- This no-code chatbot platform responds to the queries and requests of customers.
- It is a great AI marketing tool which offers multiple functions like automated replies, personalized sales, and generating leads.
- It supports integration with Facebook, Google Sheets, Twitter, Facebook, Evernote, and other applications.
Seventh Sense
- For those looking to optimize email marketing campaigns, Seventh Sense is the right AI in marketing tool.
- Talking about AI in digital marketing, the use of Seventh Sense for email marketing campaigns ensures that the emails get delivered to customers at the right time without any delay.
- With the power to personalize the delivery time for each customer, Seventh Sense ensures that an email is delivered to a prospective customer at a time when he/she is most active in reading emailers
- Seventh Sense, a top-notch AI marketing tool, helps boost customer engagements, sales, revenue, and offers a high return on investment (ROI) to businesses.
Click360
- Click360 is an AI powered marketing tool offering useful analytics to marketing and sales teams of a business so that they understand whether qualified leads are ready to become real buyers.
- It integrates the website visitor data with the CRM information to provide valuable and actionable insights about the visitor engagement on the website.
- Using the AI-powered insights, business and brands can help customers sail through the sales cycle and customer journey seamlessly.
Morphl.io
- Morphl.io is a software for AI in marketing, which makes use of big data and machine learning models, allowing e-commerce businesses to make intelligent decisions.
- Being one of the top AI marketing tools, Morphl.io not only helps in finding the right keywords for SEO optimization, but also understands users’ queries, which includes voice-based queries as well.
By using various tools for AI in marketing, a business can anticipate the customer’s next move and what he/she is looking to buy or searching online. The use of AI in marketing provides valuable insights to brands and enables them to improve a customer’s journey.
Implementing AI in marketing can help provide the following benefits to businesses and brands.
- Higher revenue generation
- Personalized customer experience
- Visualization of a customer’s journey
- Top-notch content
- Cost-savings
- Streamlined marketing
- Optimization of digital marketing campaigns
Moving ahead, AI advertising can create more powerful and effective marketing strategies, allowing brands to target new customers and build a large sales funnel.